Rethinking the Car Rental Experience

The official BMW dealer in Paraguay decided to revamp their car rental service. To do so, they wanted to create a shift on user's perspective: from renting a car to renting an experience. As part of their strategy they would build an app to allow users to choose the right experience.

Role

For this Design Sprint, I recruited 2 Visual Designers and worked with the client's team that was formed by the department director, a creative director, marketing and business specialists and a software consultant.

I facilitated the process for team alignment, ideation, realistic prototyping and user testing.

Highlights

This was a 2-week long, 100% on-site process.
We used Figma and ProtoPie to create a highly interactive prototype to immerse the user into a realistic experience.
Users found the app very intuitive and easy to use. However, there was no conclusive evidence about the differential value of using an app.
Further exploration and discovery work was recommended.