Rethinking the Car Rental Experience
The official BMW dealer in Paraguay decided to revamp their car rental service. To do so, they wanted to create a shift on user's perspective: from renting a car to renting an experience. As part of their strategy they would build an app to allow users to choose the right experience.
For this Design Sprint, I recruited 2 Visual Designers and worked with the client's team that was formed by the department director, a creative director, marketing and business specialists and a software consultant.
I facilitated the process for team alignment, ideation, realistic prototyping and user testing.
- This was a 2-week long, 100% on-site process.
- We used Figma and ProtoPie to create a highly interactive prototype to immerse the user into a realistic experience.
- Users found the app very intuitive and easy to use. However, there was no conclusive evidence about the differential value of using an app.
- Further exploration and discovery work was recommended.