MakeApp • Beauty Marketplace

I led a Design Sprint to bring to create and validate a realistic prototype of a beauty products marketplace that helps young and mid-age women keep up with the latest trends and find the best offers.

Role

I planned and facilitated collaborative team workshops, conducted user testing sessions and worked on the UI side by side with a visual designer.

I guided the team through the uncovering of the problem behind the idea: How might we help young and mid-age women keep up with the latest beauty trends and find products that fit their budget without sacrificing quality?

Highlights

We used Zoom and Miro to remotely collaborate during the alignment and ideation process.
We designed the high-fidelity screens with Figma and used ProtoPie to add highly realistic interactions that included camera and real text inputs.
We conducted both remote and in-person validation sessions real potential users.