MakeApp • Beauty Marketplace
I led a Design Sprint to bring to create and validate a realistic prototype of a beauty products marketplace that helps young and mid-age women keep up with the latest trends and find the best offers.
I planned and facilitated collaborative team workshops, conducted user testing sessions and worked on the UI side by side with a visual designer.
I guided the team through the uncovering of the problem behind the idea: How might we help young and mid-age women keep up with the latest beauty trends and find products that fit their budget without sacrificing quality?
- We used Zoom and Miro to remotely collaborate during the alignment and ideation process.
- We designed the high-fidelity screens with Figma and used ProtoPie to add highly realistic interactions that included camera and real text inputs.
- We conducted both remote and in-person validation sessions real potential users.