Alberto Samaniego

Product Design & Strategy

Work Experience

Lead Designer & Educator / The Product Lab

Jan 2018 - Dec 2022
  • Founded a small agency where I worked with over 30 startups and established companies to help them to bring digital product ideas down to earth by following a process inspired on the Design Sprint and Lean UX.
  • Planned and facilitated more than 30 Design Sprints.
  • Taught Product Design and Strategy training workshops for more than 100 designers, entrepreneurs, managers and front end devs.
  • Mentored over 20 Junior Product Designers and Startup Founders.

Lead Product Designer / Eko Digital Bank • Contract

Nov 2020 - Sep 2022
  • Lead the whole product design process from 0 to launch, reaching 100K users within the first year since launch.
  • Lead the product design team composed of 2 visual designers and myself.
  • Facilitated cross-disciplinary discovery processes and acted as the communication hub between designers, devs and stakeholders.
  • Lead processes for new feature conceptualization, prototyping, user interviews and testing, dev handoffs and UI quality assurance.

Founder & CEO / Gurú de la Guitarra

Jan 2014 - Dec 2018
  • Launched a startup that offered guitar and music foundation lessons to the Spanish speaking audience, and reached over 1,000 monthly active users on our website, and over 80,000 monthly viewers on Youtube.
  • As a founder and manager of a small 3-5 person team, I had multiple roles: from video editing, to UX/UI Design, selling courses and even some development with AngularJS, Node.js and Wordpress.

Full Stack Developer / CBA Software Factory

Jul 2008 - Aug 2009
  • Worked as a software developer to build a livestock management system.
  • Responsibilities also included requirements gathering and software architectural design.

Other Relevant Experience

Founder • Lead Organizer / UX Paraguay

Feb 2019- Present
  • Founded a local community of Product Design practitioners with the mission to elevate the professional field in Paraguay.
  • We host monthly or bi-monthly open meetups for everyone who wants to learn about UX Design.
  • We are building a living directory of UX Professionals to help practitioners find mentors and local recruiters find talented professionals.

Part-time Professor of HCI / Universidad Nacional de Asuncion

Jul 2015 - Dec 2022
  • Opened and taught the first course on Human-Computer Interaction for Computer Science and Informatics students.
  • Trained over 300 engineering students on human-centered design processes through practice, critique and reflection.

Design Sprint Instructor / Platzi • Contract

Aug 2019 - Sep 2019
  • Taught an online pre-recorded course that has been taken by more than 1,200 students, where I teach how to prepare and conduct a Google's Design Sprint process.

Co-organizer / Google Developers Group • Chapter Asuncion

Jun 2015 - Dec 2015
  • Co-founded and lead the first chapter of Google Developer Groups in Paraguay.
  • Co-organized the first Google Dev Fest in Paraguay.


Indiana University Bloomington

May 2013

MSc in Human-Computer Interaction Design • Fulbright recipient

Universidad "Católica Nuestra Señora de la Asunción"

Jul 2008

BSc in Computer Science



Apr 2023 (expected)

Product Manager Nanodegree | Online Program


Jul 2016

Mastering Innovation and Design Thinking | Onsite Course

Acumen &

Oct 2014

The Course for Human-Centered Design | Online Course



Design Sprints • Lean UX • User Research • Agile methodologies • MVP Roadmapping


Wireframes • Mockups • Highly Interactive Prototypes • Design Systems


HMTL / CSS  • Javascript • No-code / Low-code • Understanding of programming principles and software architecture

Soft Skills

Problem solver • Curious • Teaching • Detail oriented • Data oriented